Tips to Optimise Your Seek Profile

Searching for a new job can feel overwhelming, especially in today’s competitive job market. One of the most important tools in your job hunt is your Seek Profile - your personal branding space where potential employers will come to learn about your skills, experience, and suitability for a role. Optimising your Seek profile can significantly increase your chances of catching the attention of recruiters and landing your next opportunity faster. If you’re ready to get noticed, follow these simple yet effective tips to make your Seek profile stand out. 

1. Complete Your Profile Fully 

The first step to a successful Seek profile is ensuring you’ve filled out every section. A completed profile not only looks professional, but it also provides recruiters with a comprehensive view of your background, skills, and what you can bring to the table. 

• Professional Summary: This is the first thing employers will see, so it’s your chance to make a strong impression. Keep your summary concise, but use it to highlight your career aspirations, key skills, and what makes you unique. Avoid vague or generic phrases—be specific and showcase your value. 

• Work Experience: Rather than simply listing job titles, describe your responsibilities and focus on achievements. Use bullet points to break down your key contributions, and wherever possible, quantify your impact. For example, “Increased sales by 20% through effective customer engagement strategies.” 

• Skills: Highlight both your technical and soft skills. Think beyond job-specific tools—include leadership, communication, problem-solving, and teamwork abilities. Make sure your skills align with what employers are searching for in your industry. 

• Education: Keep this section up to date, including relevant certifications or training you’ve completed. If you’ve achieved any advanced qualifications, make sure these are clearly represented.

  
  

2. Use Relevant Keywords 

Recruiters use search filters to find candidates, so it’s essential to include keywords that match the jobs you’re targeting. Keywords are the phrases that recruiter's type into Seek when searching for potential candidates, so make sure they feature throughout your profile. 

• Industry-Specific Terms: Research job descriptions in your field and look for common keywords. Incorporate these into your profile naturally, but ensure it still reads like a personal account rather than a keyword-stuffed list. 

• Job Titles: Instead of listing generic roles like ‘Manager’ or ‘Administrator’, use specific job titles or terms that match the roles you’re interested in, such as ‘Operations Manager’ or ‘Digital Marketing Specialist’.

  
  

3. Showcase Your Achievements 

One of the most effective ways to make your profile stand out is by focusing on your achievements. Employers want to know what you’ve accomplished, not just what you’ve done. 

• Quantify Your Success: Wherever possible, use numbers to demonstrate the impact you’ve had in previous roles. This could be sales figures, project completions, cost savings, or performance improvements. For example, “Reduced customer complaints by 30% through implementing streamlined processes.” 

• Highlight Soft Skills: Don’t forget to showcase your interpersonal strengths. Communication, teamwork, and adaptability are just as important as technical skills, so be sure to highlight these qualities.

  
  

4. Add a Professional Profile Picture 

Your profile picture is the first visual impression you’ll give to recruiters, so it’s important to make it count. A professional and approachable photo can significantly boost your chances of getting noticed. 

• Dress Appropriately: Dress in business attire or something appropriate for your industry. Avoid overly casual or informal clothing. 

• Lighting: Choose a well-lit space to take your photo. Natural light works best, so position yourself near a window if possible. 

• Smile: A friendly smile can make your profile more engaging and relatable. 

  
  

5. Use the Recommendations Feature 

Recommendations provide social proof of your skills and work ethic. If you’ve worked with colleagues, managers, or clients who can vouch for your abilities, ask them to write a recommendation on your Seek profile. 

• Choose the Right People: Seek recommendations from individuals who can genuinely speak to your strengths, whether it’s someone you’ve worked with on a team project or a former supervisor. 

• Be Specific: When requesting a recommendation, let the person know what you’d like them to focus on—perhaps your teamwork skills, your leadership ability, or your project management expertise. 

  
  

6. Regularly Update Your Profile 

The job market is always evolving, so it’s important to keep your Seek profile fresh and up to date. Recruiters are more likely to view profiles that reflect current skills and experiences. 

• Update Work Experience: Keep your work experience section current by adding your latest roles, responsibilities, and achievements. 

• Revise Skills: As your skills evolve, update your profile to reflect your most recent training or certifications. 

  
  

7. Engage with Seek Communities 

Seek isn’t just a static platform—there are communities and groups you can engage with that may help you connect with recruiters and industry peers. 

• Join Relevant Groups: Participate in industry-specific groups or forums where you can share insights and get noticed by others in your field. 

• Follow Companies: Follow companies you’re interested in working for and engage with their posts to show your enthusiasm and knowledge. 

Ready to Take the Next Step? 

Optimising your Seek profile is the first crucial step towards landing your dream job. If you need assistance creating a resume and cover letter or wanting your Seek profile optimised, contact Adrienna, your Perth Resume Writing Specialist, at 0423 686 904 or email hello@adriennasresumes.com. We serve clients across Australia, and we are here to help you optimise your SEEK profile that gets noticed by employers!